Social media
campaign
A concept social media campaign for a restaurant group: a content plan, visual style and short-form video series built to fill tables during quieter weeknights.
Concept project
Social media & video
Hospitality
Instagram, TikTok, Facebook
A Content Plan Designed To Fill Tables
Restaurants rarely struggle for content. The challenge is turning it into bookings. This concept starts with a clear goal, more midweek covers, and builds the content around it. Three content pillars keep the feed varied: the food, the people behind it and reasons to visit this week. Each post has a job, whether that is reach, engagement or a direct booking.
Short-form video does most of the work. A simple, repeatable filming format lets the kitchen team capture dishes in minutes, and templates keep graphics consistent across every location in the group.
- Social media strategy
- Monthly content calendar
- Short-form video series
- Post and story templates
From Strategy To
Scheduling.
Audit & goals
We reviewed the existing channels and agreed one measurable goal for the campaign.
Content pillars
Themes, formats and a posting rhythm were defined for each platform.
Production
Sample posts, short video formats, captions and templates were created.
Publishing & review
A publishing schedule, a community management routine and a monthly review against the goal were planned.
The Outcome
The concept gives a restaurant group a practical system: a calendar the team can follow, a visual style that is quick to produce and reporting that connects social activity to bookings instead of likes.
This is a concept project created to show our social media process. It was not produced for a paying client.
